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| Marketing and Web Design Case Studies / Success Stories |
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| The Halfway Cafe |
“MBA Team, Inc. took charge of something that once
was under-utilized and is now a valuable part of our
marketing program.” |
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The Halfway Café is a family
own and operated restaurant with locations in Dedham,
Watertown and Marlboro. The owners wanted to leverage
e-mail communications and new technology to advertise
a promotional campaign to their customers. Understanding
that this was an under-utilized area of marketing they
turned to Massachusetts based MBA Team, Inc. for web design and application development to create the technology needed for this
campaign. |
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MBA Team, Inc. created a new and improved
website for the Halfway Café complete with an
opt-in e-mail promotional marketing tools and a back
end system for customer relationship management. The
Halfway Café website (www.thehalfwaycafe.com)
now has some great new features including games and
content management tools |
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| The new site includes: |
- An Online Scratch Ticket with cool sound effects
that lets website visitors take a chance at winning
a free gift certificate. The Halfway Café
can control the odds of winning and as well as the
number of scratches visitors are allowed. Users
must register to play and also participate in The
Halfway Café’s Monthly Food and Fun
campaign.
- Automated birthday e-mail offers. Visitors can
subscribe to the Halfway Café Food and Fun
Campaign. Their e-mail address and birthday are
captured and the new Halfway Café system
sends out automated e-mail messages to people on
the month of their birthday.
- E-mail Management and communications: In addition
to the online e-mail and scratch ticket system,
the Halfway Café can collect email addresses
at their three restaurant locations and enter them
online from a password-protected area. The Halfway
Café marketing team can use the system to
send announcements to its list of almost 4000 subscribers.
Marketing data can be downloaded to a file and used
in other software applications.
- Photo Gallery Management – The Halfway
café can now manage its online picture gallery
and e-mail communications in a safe and cost effective
manner.
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| With these new tools the Halfway Café can leverage
e-mail communications and promotional marketing tools
to increase sales and overall customer satisfaction and
loyalty |
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| The King Philip Regional School District |
Have you ever felt that you needed
to get an important message across to the public in
a cost effective method without sacrificing quality
and content? Money is tight but you can't afford to
sit back and watch your plans fail because the public
is uninformed and indifferent. This was the situation
for The King Philip Regional School District serving
the towns of Plainville, Wrentham and Norfolk, Massachusetts.
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MBA Team, Inc. was asked to create a
website that would inform the public regarding the need
to expand and renovate existing educational facilities
in the King Philip Regional School District. Time was
of the essence because a decision would be made during
town meetings that were less than a month away. |
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| The website was designed and employed within a two
week period and included: |
- The time date and location of town meetings
- A table that allowed taxpayers to determine how
the plans affect them in terms of higher taxes.
- Site Plans, Floor Plans and other Architectural
diagrams
- The District's Current enrollment, existing capacity
and enrollment projections
- Options considered i.e. renovation, additions,
new facility…
- Cost sharing between the State of Massachusetts
the Town
- Contact information
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| The efforts to inform the public were a success. The
voters of each town gave their approval to plans for desperately
needed capital improvements. |
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