Client Needs:

The client (Harvard University, Department of Pathology) wanted a design consistent with the Harvard Medical School (HMS) brand and image. Their existing web site was done by a student but did not reflect the image that they wanted to portray. In addition, content was stale and needed timely updates. They wanted a similar site to the one we did for the Glenn Labs site at Harvard Medical School at: http://medapps.med.harvard.edu/agingresearch/

The Solution:

Our solution was to create outstanding new design more consistent with HMS brand and image. The client also needed an ongoing maintenance contract to ensure updates were made on a timely basis and in a manner that is consistent with HMS Web Guidelines and established brand standards.

The Process:

The singular image on the home page was the focal point of the It was selected because it matched their brand/ colors as well as capturing the pathology content. Our team provided 2 design mockups before they decided on the existing design. Revisions went smoothly and the design phase was completed in under 2 months.

Our design team and the client decided to utilize visible photo elements that changed throughout designated areas on the site. With our input, both the Department Director and BWD staff handpicked these photos. They represented varying pathology topics including neurons, blood cells, cancer, nerve cells and other molecular photos.

The client wanted a 100% screen design that scaled down with low resolution monitors and we accommodated them. This gave visitors a full screen design affect without the sideways scrolling that can happen with designs that do not scale properly.