May 5, 2004 - MBA Team, Inc. is please to announce a new and improved website for the Halfway Café. The Halfway Café website (www.thehalfwaycafe.com) now has some great new features including games and content management tools. The new site includes:

• An Online Scratch Ticket with cool sound effects that lets website visitors take a chance at winning a free gift certificate. The Halfway Café can control the odds of winning and as well as the number of scratches visitors are allowed. Users must register to play and also participate in The Halfway Café’s Monthly Food and Fun campaign.
• Automated birthday e-mail offers. Visitors can subscribe to the Halfway Café Food and Fun Campaign. Their e-mail address and birthday are captured and the new Halfway Café system sends out automated e-mail messages to people on the month of their birthday.
• E-mail Management and communications: In addition to the online e-mail and scratch ticket system, the Halfway Café can collect email addresses at their three restaurant locations and enter them online from a password-protected area. The Halfway Café marketing team can use the system to send announcements to its list of almost 4000 subscribers. Marketing data can be downloaded to a file and used in other software applications.
• Photo Gallery Management – The Halfway café can now manage its online picture gallery and e-mail communications in a safe and cost effective manner.

These new website tools will allow the Halfway Café to leverage email communications and marketing tools to increase sales and overall customer satisfaction and loyalty.

The Halfway Café is a family own and operated restaurant with locations in Dedham, Watertown and Marlboro.

MBA Team, Inc. is a strategic marketing and web design company located in Tewksbury, Massachusetts.