Public Relations

MBA Team offers our clients the services of seasoned PR practitioners and professional writers. Thinking of trying to take your new site, product or service out to the public eye? Let us help.

Companies hear a lot about public relations; often times PR is the popular buzzword in marketing and advertising. Although most know it's important, the benefits are not always understood, so we want to share with you the true payoff of public relations and why it should be important to you. Public relations, if done right, (and we do it right), can reach a large audience without the expensive cost of traditional advertising and marketing.

It’s hard to avoid the conclusion that traditional advertising has lost some of its effectiveness. The modern public has become too savvy, too cynical to reliably pay attention to your paid communications. So, while conventional advertising has its place, we prefer to reach your audience at times when they are prepared, even eager, to listen to you.

That’s why we’ve invested so heavily in providing public relations (PR) services that efficiently connect our clients with the right reporters to reach their target audiences. We don’t rely on a mass distributed press release to get the job done, either; we build and maintain relationships with the media resources that matter to our clients. That network, and our proven approach to developing valuable story angles that reporters actually want to pursue, lets us offer outstanding Boston-based, regional, national and even international PR services.

But we don’t start or stop with getting the story. Our media training program prepares you to make the most of each encounter with the press, and our custom-tailored measurement tools and regular feedback continuously improve the campaign results. So your investment in public relations keeps getting better as time goes by.

A few of the significant public relations benefits include:

• Economical way to reach your target audience in masses
• Stimulates awareness of, and the demand for your company's products
• Strengthens your company image and perception
• Paints the picture of a company that is active and innovative
• Creates more credibility than traditional advertising
• Creates an advantage over your competitors that are not utilizing PR effectively or at all
• Increase search engine visibility and organic results

As you can see, a well run public relations program carries with it multiple benefits that can have a significant impact that is greater than traditional marketing or advertising vehicles. It's a proven fact that public relations also carries a higher credibility factor. PR is the only highly effective but affordable way to accomplish many of your promotional goals.

Our services include:

• Public Relations (PR) Services specializing in event promotion and product and web site launches
• Media Training
• Press Release Writing and Distribution
• Media Relations
• Media Campaigns for local, regional and national clients.
• Event Promotion in Boston, Providence, Worcester and throughout New England
• Media Monitoring

Our team’s clients past and present include:

Walk to Cure Cancer-UMass Medical School, Worcester MA
The Walk: Hasbro Children’s Hospital, Providence RI
Chubby Checkerbar for Charity Launch, Philadelphia, Pennsylvania
Children’s Hospital Boston, Boston MA
Red Sox Cruise, Boston MA
Model Cities Program, Los Angeles CA
North Star Records, Providence RI
Safe Sourcing, Scottsdale Arizona
African Influence Gallery, Boston, MA
Bob Cousy 6’1” and Under International Basketball Tournament, Worcester, MA
Blue Chips, Paramount Pictures Movie Premiere, Worcester, MA
ACAF Systems, Inc., Providence RI
Shone Sculpture United States Exhibition, New York, New York
Ronan Tynan Gala Anniversary Concert, Hyannis, MA
U.S. Open Figure Skating Championships, Boston MA
The PTA: Sex, Intrigue, and Designer Handbags” Book Promotion, Los Angeles CA