When it comes to SEO, there are no short cuts or magic pills
Internet marketing consultants and most Boston SEO firms will tell you that there are no short cuts or magic pills for ranking well with major search engines. You have to put the work into the process, and keep at it, if you want to see real results.
Our Boston area SEO consultants have outlined 7 SEO Facts that you should know when working with a Boston SEO consulting firm like MBA Team, Inc.:
SEO Fact #1
Meta tags are not as valuable for SEO as they were 4 or 5 years ago. Meta tags are hidden html tags of an html document that are not displayed in a browser but provide a browser or search engine robot with useful information. In fact, most major search engines, especially Google, are placing less and less importance on the presence or absence of meta tags and their content.
SEO Fact #2
Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's SEO visibility in the search engine results pages. Keyword density is the ratio of the word that is being searched for, i.e. the keyword, against the total number of words appearing on a given web page. You should never place keywords together into a useless list that will be wasted on your web page. Rather, integrate them into your content in a way that makes sense.
SEO Fact #3
Avoid duplication! Be very careful when you create doorway and gateway pages. Doorway or gateway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Search engines will definitely consider them to be spam and your site can get blacklisted. Improper use of doorway pages can create duplicate content, and that too will put your site on the dreaded blacklist.
SEO Fact #4
Content is King. As a general rule of thumb, larger sites nearly always outrank smaller sites. When it comes to search engines, there is no substitute for great and robust content.
SEO Fact #5
Update your website on a regular basis. Search engines will rank your website for how often it is updated; if you don’t frequently put the time in to do this, your site will not rank as well.
SEO Fact #6
Do not resubmit your website to the search engines every week. Contrary to popular opinion, submitting a website every week or every month to the major search engines will not help your rankings; in fact, it might do just the opposite. Once a website is in a search engine's database, it usually won't go away with time.
SEO Fact #7
There are two easy ways to seriously and effectively increase your page rank with Google:
• Put plenty of informative, keyword-rich content on your site
• Contact one of MBA Team's Boston SEO consultants today and enroll in our SEO Program
