Too often, a company’s marketing budget is wasted away in an effort to “get out there” with an advertising campaign. In an era with ever-multiplying media options and diminished attention to advertising, that approach leads nowhere. But advertising, properly executed, can still be the most powerful weapon a marketer has. Research and wisdom, though, are essential.
At MBA Team, media planning is the most critical activity in a campaign’s success. We enter into an advertising effort with no preconceptions, and gather as much knowledge as possible to determine what media vehicles—and which specific outlets—will bring a message home to the target audience. Whether you are looking to advertise in the Boston market or on a global scale; this up-front analysis lets us tell clients which advertising method is a viable solution to their marketing challenge, and what type of budget will support their goals.
Our fixed attention on the audience does not waver when it comes time to create the ad. Whether it’s print, outdoor or broadcast, we determine what will stand out in the chosen medium, and what the customer wants to hear from the advertiser. Only then do we put our creative skills to use, designing compelling, breakthrough advertising that gets the desired results.