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The Relentless hunt for Your Audience
Published by MBA Team, Inc. on November 4, 2010
Too often, a company’s marketing budget is wasted away in an effort to “get out there” with an advertising campaign. In an era with ever-multiplying media options and diminished attention to advertising, that approach leads nowhere. But advertising, properly executed, can still be the most powerful weapon a marketer has. Research and wisdom, though, are … Read more →