Word of Mouth that is Viral
In addition to being very affordable by stretching your marketing dollar, e-mail marketing facilitates repeat sales and word of mouth referrals. We all have done it, read an email and then forward it to a friend for discussion. That is a form of word-of-mouth advertising. The same is true for e-newsletters. Done right, e-mail marketing helps with customer retention as well as customer acquisition. E-mail becomes even more important since it allows you to forge a connection with customers, and that can make the difference between a one-timer and a repeat customer.
Make it about them, not you
Doing it right means that your email correspondence must be all about your customer and not you and your business. Of course you can and should use e-mail to announce a sale or some other special, but to be truly successful, the savvy e-mail marketer will use e-mail to connect with their customers. Don’t use e-mail or e-newsletters to always ask for an order, instead, use it to help your customers. If you own a restaurant, for example, send out a recipe or a coupon. The important thing is that you use your e-mail to stay in contact with your customers.
Get Permission and use it wisely
This leads to another important point, namely, that not only must you get permission, but you must work hard to keep it. When someone opts-in for your e-newsletter or otherwise gives you their e-mail address do not send them daily e-mails about every topic under the sun, and it is also not permission to wait a year. Use the permission you are given wisely.
Why Email Marketing: just look at the facts!
E-mail marketing is a critical part of every direct mail and marketing plan. Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, we can help you get it done.
- Every business should be collecting email addresses from every visitor they drive to their website or find at an event.
- Ongoing, relevant communications can keep your prospects and customers coming back and provide great conversion opportunities.
- Email communications are the best way for small businesses to keep in touch with their customers – easily and affordably!
E-mail marketing drastically changed the economics making relationship marketing viable for businesses of all sizes and types – having time and money!
Email Marketing Services: E-mail Template Design, Online Surveys, Email Advertising, E-Newsletter Creation and Management, Permissions based Email List Procurement, Email Services, Customer Email Capture and Direct Mail Campaigns.