We start our marketing study implementing a survey/questionnaire to further our knowledge of your institution’s culture, brand, and image. We do an extensive phone interview with the key decision maker and any other staff or clients invited to that conference call at your request. We know that you have thoughts on your messaging and we want to capture them all. We then evaluate the Firm’s marketing strategy, including price, products, services, and position in the market. This study helps us select appropriate colors, imagery, and symbols that make the greatest possible impact on the Firm’s target market. It enables us to write effective copy and to create a website that properly showcases your future site.