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Case Study: Buffalo Lodging

Visit the website: http://www.buffalolodging.com

Buffalo Lodging Associates develops, owns, and operates well-branded select service hotels, typically located near transit nodes such as airports, most of which are to be found in New England, New York, Ohio, and Florida. The bulk of its hotels are either owned by or operated under the various brands of the Marriott Corporation and Hilton Hotels. The company intends to expand throughout the continental United States while concentrating its growth on development and management more than ownership.

MBA team was asked to develop a brand that showcased the company as it was today and their new direction, then to design a website that could be used as a sales tool for the company in expanding their clientele and employee base. The company also wanted to make sure that all departments and clients bought into the way they were presenting themselves.

We used our three step proprietary process to insure that the direction we took for their website, wireframe, and content was representative of the new Buffalo Lodging. We began with a focus group and an extensive questionnaire, conducting competitor research and then presented them with our design brief. This document is used to make sure that everyone within the company speaks with one voice and vision. It is then used within MBA Team by designers, producers, writers and marketing staff to make sure that all personnel are clear on what the client is looking for.

We designed and produced the site, created the new wireframe, wrote all the copy, handled all the navigational ambien needs of the site and just last week launched the site. We received the following email:

Good Afternoon MBA Team!

I just wanted to let you all know that we successfully cut over to the new Buffalo Lodging Associates web site about an hour ago. I want to sincerely thank you all for your dedication to producing a site, which positively stands for the excellence that Buffalo Lodging employees strive to accomplish every day.

Early feedback from our staff is overwhelmingly positive. We’re looking forward to the positive impact this new site will have on our business as it continues to grow.

Best Regards,

Sean Clancey, Director eCommerce Buffalo Lodging Associates, LLC